Carat Brand Experience names senior VP

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New York—Carat Brand Experience, a unit of Carat USA, announced that Allan Finehirsh has been named senior VP. Finehirsh will be responsible for building Carat Brand Experience’s business and will share management of current client relationships with Senior VP Geoff Poli. Prior to joining Carat, Finehirsh was director, practice leader, Consumer Marketing Services for Maritz.

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