Carey ready to get down to G+J business

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Name: David Carey
Title: President-CEO, Business Information Group
Company: Gruner + Jahr USA Publishing
Goal: "To build a very significant multi-titled, multi-platform division centered around business markets."
There were shouts and occasional murmurs throughout the magazine publishing industry when David Carey decided to jump from publisher of The New Yorker to president-CEO of the newly formed Gruner + Jahr USA Business Information Group.

After all, during his more than two-year tenure at The New Yorker, Carey had started to turn around the financial fortunes of the perennial money loser. But he relished the opportunity to take charge of the Gruner + Jahr business group, which has achieved nearly instant credibility in the marketplace by acquiring Inc. and Fast Company. Also, the opportunity to manage Inc., which he attempted to buy several years ago with venture capital, sweetened the deal.

"I’m doing what I’ve always wanted to do, which is to be in an entrepreneurial setting," Carey said. "It’s a bigger job [than The New Yorker] since I’m responsible for editorial, circulation and profits and losses."

At the top of his agenda is merging the conferences and events of Fast Company and Inc., an editorial redesigning of the latter planned for September, and a repositioning of Fast Company to corral more general interest advertisers. Despite the softening economy, he’s open to possible acquisitions. "A year from now this is going to be a bigger business division."

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