Carlson Marketing acquires Peppers & Rogers

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Minneapolis--Carlson Marketing Group, an agency that specializes in CRM and direct marketing, announced Wednesday it has agreed to acquire Peppers & Rogers Group, Norwalk, Conn. Terms of the deal were not disclosed.

Peppers & Rogers is a 10-year-old CRM consultancy that also publishes 1to1 Magazine.

Both companies will maintain their brand identities, while collaborating on developing solutions for clients. Carlson said it will continue to publish 1to1.

Co-founders Martha Rogers and Don Peppers will remain with the company.

--Carol Krol

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