Case study: Inc., Needham, Mass.

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Challenge: Inc. (, a network of 23 industry-specific Web sites for the IT sector, wanted to re-launch the career centers on 20 of its sites to make them more useful to its 1 million members. The company envisioned an ambitious overhaul that would add a powerful search engine that returned IT-only jobs, a large volume of job postings that would be continually updated and a secure résumé posting and searching capability—all without sending users away from the TechTarget site.

But building the basic technol-ogy for the search engine would require an enormous undertaking by the company's in-house development staff, which had just finished launching 19 new sites in one year. The task of gathering an extensive database of résumés appeared equally onerous. The cost of such a project, estimated at more than $1 million, was another big concern.

Solution: TechTarget quickly concluded that it needed to find a technology partner to help it build the new career centers rather than create them from scratch. The company realized that its strength was in building content-rich sites around IT niches, not programming search engines.

"We had to make a decision between building the community or building out the technology that helps the community," said Ken Berquist, TechTarget's VP-business development and e-commerce. "We decided to partner on the technology."

TechTarget approached eight well-known Internet job search companies, including, Inc. and In February, the firm chose to re-launch its career centers using's search technology. John Corrigan, who heads up the career center initiatives for TechTarget, said Provo, Utah-based FlipDog won out because it addressed all of TechTarget's requirements for an IT-specific search engine.

"The ability to return information to our users that is laser focused on their environments was very, very important to us," Corrigan said.

And on top of it, FlipDog could deliver the project for "much less than $1 million."

Results: TechTarget can now offer its users the ability to search more than 150,000 technical jobs—six times the number before the relaunch. In addition, the job listings tend to be more relevant and current because FlipDog's technology combs the Web for jobs that are found only on employers' sites, the company said.

"Our database does not contain jobs that are listed on recruiting sites," said Brett Cooper, director of business development for FlipDog. "We go directly to the employers' Web sites. Consequently, we can bring TechTarget more jobs in each of their highly targeted, specialized sites."

Along with the job postings, FlipDog also populated TechTarget with an extensive list of 70,000 résumés for employers who visit the site. The database is searchable under a number of categories and can even notify employers via e-mail when a résumé fitting a certain profile shows up.

Most important, Berquist said the improved career centers will attract more companies who want to buy sponsorships and advertising on the page to recruit talent.

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