Catalyst Direct rebrands as Catalyst, Science + Soul

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Rochester, N.Y.—Catalyst Direct has rebranded as Catalyst, Science + Soul, reflecting its emphasis on data and analytics paired with customer insight.

The agency has also undergone a major restructuring in order to integrate digital and data-driven analytics across the organization.

Under the new structure, the creative department reports to Peter Platt, who was recently hired as chief digital officer. Also, client project managers have been added to help centralize activities so account teams can focus on insight gathering and strategy development.

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