BtoB to expand into 24-hour digital news network

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New York—CBS Digital Media and CBS News announced Tuesday ambitious plans for expanding The Viacom units said they would create a 24-hour digital news network—bypassing cable TV in favor of broadband distribution.

The joint announcement was made by Andrew Heyward, president-CBS News, and Larry Kramer, president-CBS Digital Media, who left MarketWatch earlier this year after it was acquired by Dow Jones & Co.

The new will include: an on-demand, 24-hour news network; a blog to be called Public Eye, designed to provide greater transparency into the newsgathering process; and a newly configured homepage including The EyeBox, an on-page video player.

"This major expansion of is designed to capture an audience that is increasingly looking for news and information at all times of the day, not just during scheduled periods, and using the Internet for that purpose," Kramer said in a statement.

—Sean Callahan

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