CEIR: Exhibitors spend $24 billon annually on events

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Dallas—Companies participating in exhibits and events spend more than $24 billion annually on those activities, according to a report from the Center for Exhibition Research (CEIR). “How the Exhibit Dollar Is Spent” found that 99% of respondents said there is “unique value” in b-to-b exhibitions that other marketing channels do not provide. The survey also found that b-to-b exhibits capture the largest share of exhibit marketing spending. The online survey, conducted in June and July, drew 233 respondents.
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