CEIR: Peers, publications influence trade show attendees

Published on .

Dallas—Person-to-person information sources are valued most highly by potential trade show attendees in choosing which exhibitions to attend, but industry publications are also highly influential, according to a new report, “Attracting Attendees,” from the Center for Exhibition Industry Research (CEIR). Sixty-nine percent of respondents indicated that emails from colleagues were important in trade show selection, followed closely by word-of-mouth (67%), while industry publications were mentioned third as an important source of information (63%). At shows, attendees still rely on traditional media when gathering event information, with 70% of attendees using printed exhibition catalogs and only 24% accessing a digital version by mobile device, the report found. The study was conducted in conjunction with Baylor University and based on survey responses from 421 exhibition attendees.
Most Popular
In this article: