Agency: Rethink Communications, Vancouver, B.C.
For better or for worse, Avigilon is well-positioned to thrive in an age of surveillance. The maker of high-definition surveillance software and hardware makes savvy use of its banner ad by treating it as a TV-like product demonstration. Most marketers treat banners as billboards, but Avigilon, using a series of banners, demonstrates how its systems allow users to zero in on suspicious behavior in a crowd and how it can be analyzed for both reactive and proactive purposes. The banner isolates certain members or groups in a series of crowd shots. The landing page is informative and offers the incentives of white papers and case histories. To maintain the momentum from the banner, however, we'd keep the focus at the top of the landing page on a crowd shot. Rating: