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Company: Deluxe for Business, Shoreview, Minn. Agency: N/A Market: Small business Quick chase: The color red has stopping power that, combined with the promise of small-business growth, makes for a compelling banner that invites the audience to learn more. Deluxe's landing page presents a series of buttons that visitors can click to learn more about its small-business services, such as e-mail marketing and logo design. A variety of confident faces of small businesspeople makes the landing page especially inviting. Clue: Deluxe's website provides small businesses with plenty of tools designed to help them acquire and retain customers—the very essence of marketing.
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