Chinese 'Industry Standard' to launch

Hoping for 50-50

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The first issue of Digital Fortune includes stories about China's technology-related economy, and the magazine will regularly feature columns on high-tech capital markets and e-investments. It features 18 advertisers, including IBM Corp., Dell Computer Corp., Compaq Computer Corp. and China NetCom Corp. The initial edit-to-ad ratio is 75-to-25 but the publication hopes to hike that to 50-to-50 within a year of the launch.

Anne Miano, a communications manager at Dell, said that during the company's year-end review this February, Dell Chairman-CEO Michael Dell identified global expansion as a key target area for the computing giant and said that "China is certainly part of that."

IDG now boasts 18 titles in China. The Industry Standard is also planning to introduce a Taiwanese version, and it has already launched print and online editions in the U.K., Sweden, Norway, Switzerland, Poland, Brazil, Australia and Korea.

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