Choicepoint introduces new direct marketing products

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Alpharetta, Ga.—Choicepoint Precision Marketing on Friday announced three new products: Precision Director, CampaignNow and MarketView Auto PRD Plus.

Precision director is a database marketing product. CampaignNow is a packaged direct mail campaign solution that provides businesses with data, modeling capabilities, database technology, mail piece creation, lettershop services and response processing. MarketView Auto PRD Plus in a list analysis and scoring product.

The company will demonstrate the products at the Direct Marketing Association’s annual conference next week in Atlanta.

—Carol Krol

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