Cisco launches $150 million ad campaign

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San Jose, Calif.--Cisco Systems Inc. has launched a $150 million integrated ad campaign to reach new markets and drive demand for Cisco networking products. The campaign, with a tagline of "This is the power of the network. Now," includes broadcast, print and online. It is aimed at CEOs and CIOs with the message that the network is a strategic corporate asset. Cisco's ad agency is Ogilvy & Mather, Los Angeles.
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