Click Forensics debuts click-fraud filter for publishers

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Austin, Texas—Click Forensics announced the release of Click Fraud for Publishers, a filter that enables publishers and ad networks to automatically block sources of click fraud and poor quality traffic from hitting pay-per-click ads running on their sites. Click Forensics, which likens the new tool to a spam filter, said it employs both analytics and live campaign data from the Click Fraud Network to identify and block click fraud. Click Forensics said the tool also gives publishers and ad networks regular updates on sources of click fraud.

—Carol Krol

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