Click Forensics goes positive with upgraded Web traffic platform

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Austin, Texas—Click Forensics, a company whose products are best known for identifying and measuring click fraud for advertisers and ad networks, is offering a new version of its traffic quality management platform that pinpoints “good” Web traffic from sources that are most likely to convert into sales.

The Click Forensics platform includes Click Forensics Site Score, which scores and ranks sources of traffic based on their propensity to convert. Users can adjust rules and thresholds to produce traffic quality scores tailored to their needs, according to Click Forensics.

The traffic-scoring engine also adapts in real time to detect new sources of good and bad traffic as they emerge, the company said.

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