What clients are looking for from agencies:

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1. Strong strategic thinking

2. Understanding of the client's business

3. Experience in the client's industry

4. Excellent creative work

5. Ability to think outside the box

6. Proven success with clients

7. Ability to measure ROI

8. Clear articulation of the agency's vision

9. Resources to grow with the client

10. Ability to execute an integrated strategy

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