CMOs see disparity in digital marketing

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A new study by executive search firm Heidrick & Struggles found that the majority of senior marketing executives believe their companies are behind the curve when it comes to digital marketing.

The study, The Digital Marketing Standard: Executive Perspectives on Digital Marketing, was based on an online survey of 111 CMOs and other senior executives at global companies conducted in November and December.

It found that while 75% of CMOs felt they were at the cutting edge or right where they should be with digital marketing, 60% said their companies were behind the curve.

There is a disparity between CMOs’ self-perception of their digital proficiency and the digital proficiency of the company they are working for, said Lynne Seid, partner at Heidrick & Struggles.

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