CNET debuts 'interactive archway' ad format

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San Francisco--CNET Networks Inc. announced Tuesday the debut of the first "interactive archway" advertising unit on its CNET Web site.

As CNET describes it, the interactive archway ad unit “begins with a five-second introduction and dissolves to an anchor position that wraps around's top story.”

The interactive archway supports multiple screens and different options for the user, allowing marketers to provide in-depth content in a single unit.

Sun Microsystems is the first company to use this new ad unit. Beyond Interactive, Sun's interactive agency, developed the unit in conjunction with CNET Networks, using a combination of Macromedia Flash and the commercial break ad format from the Eyeblaster Rich Media Platform.

--Sean Callahan

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