CNET hires Gillespie as first CMO

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San Francisco—CNET Networks announced the hiring of Joe Gillespie for the newly created position of chief marketing officer.

Gillespie was previously exec VP, COO and acting CEO of Vulcan Ventures’ TechTV. He will begin his new job July 7.

“We have spent all our money on our brands,” said Barry Briggs, chief operating officer of CNET.

“It is time for us to support these brands in the way they deserve,” Briggs told BtoB at the Ad Tech Conference in San Francisco, at which the hiring announcement was made.

Gillespie said one of his goals at CNET is to sell against the company's audience base in addition to the content.

That means broadening the base of CNET advertisers beyond high-tech to include other industry segments, such as automotive and finance.

—Kate Maddox

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