In the collaborative economy, your company becomes a service

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What can business leaders do to leverage the “sharing revolution,” asks Jeremiah Owyang on the Web-strategist blog. He suggests trying something counterintuitive, such as adopting a business model that goes beyond selling toward the idea of building deeper relationships with customers. Owyang notes that customers' behaviors are changing and that people want to have “access” to goods rather than “own” them. What does this mean, and how should companies respond? In this lengthy post, Owyang provides suggestions.
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