Colle+McVoy lands Novartis Animal Health account

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Minneapolis--Colle+McVoy has been named agency of record for Novartis Animal Health US Inc., which is based in Greensboro, N.C., and is a unit of Novartis AG. The assignment will include marketing medicines to veterinarians as well as the direct-to-consumer launch of Deramaxx, a canine pain medication similar to human medications Celebrex1 and Vioxx2. Colle+McVoy is 90% owned by Toronto-based Maxxcom, an advertising agency holding company and a subsidiary of MDC Corp.
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