Companies reach out with money and assistance

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New York--In the wake of the terrorist attacks in New York and Washington, companies across the U.S. have begun offering money, time and other assistance to victims and businesses affected by the disaster. General Electric Co. pledged $10 million for the families of New York firefighters, police officers and rescue workers who died trying to save victims trapped in the buildings that collapsed. Cisco Systems Inc. donated $6 million to the American Red Cross and other relief groups; Wells Fargo & Co. pledged $1 million to the Red Cross; and Sprint said it would donate $500,000 to the Red Cross and provide 2,300 wireless phones for disaster workers. Meanwhile, other businesses offered assistance and services. Third Millennium Management L.L.C. offered free communications assistance to businesses needing help, including contacting employees and their families; developing crisis communications and contingency action plans; and reaching out to customers, clients and investors. And in a symbolic gesture meant to show solidarity, b-to-b agency NKH&W, Kansas City, Mo., issued an e-mail call for all citizens to stand outside on noon on Friday, Sept. 14, and sing "God Bless America."

--Kate Maddox

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