Company: Avaya Inc., Basking Ridge, N.J. Agency: RG/A, New York Market: Telecom-muni-cations Quick chase: Sure, times are tough; but that doesn't mean you do anything less for the customer. That's the timely message from Avaya, which specializes in call center technology. The series of banners in this effort note that even as some companies grapple with smaller IT budgets and outdated infrastructures, customer demands continue to grow. Avaya offers to help companies accommodate customers' requests with a variety of call center solutions. Text on the landing page states: “Avaya Unified Communications offers flexible applications that scale with your business and save you time and money.” Clue: The offer of several free white papers helps make the reward more attainable.