comScore expands mobile measurement data

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Reston, Va.—comScore Inc., a provider of digital measurements and analytics, announced it has expanded its mobile measurement data to include information on more than 1 million smartphone users, 400,000 tablet owners and 150,000 households with home connection devices such as game consoles and smart TVs. The expanded data sample will enable comScore to provide more detail in its multiplatform audience and campaign ratings products, the company said in a statement. It will also help determine audience overlap across multiple devices and offer enhanced reporting by local market. “A critical ingredient to reporting unduplicated audiences across platforms at scale is having census-level Big Data assets that provide enough common touch points to determine audience overlap,” Serge Matta, comScore president of commercial solutions, said in a statement.
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