ComScore introduces revamped online video measurement

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Reston, Va.—Online audience measurement company comScore announced Thursday the introduction of Video Metrix 2.0, a new version of its online video measurement service. The new service now offers the reporting of online video ad impressions.

Additional metrics offered include: average daily unique viewers, viewing sessions and ranking of video ad networks by actual reach of ads delivered.

ComScore said that more than 177 million U.S. Internet users watched video content in June. Google Sites, including YouTube, had the highest number of overall viewing sessions with 1.8 billion for the month.

“Online video has evolved in recent years from a medium delivering primarily user-generated content to a channel that now delivers a great deal of professionally produced, long-form content that is identical to what a viewer would find on TV,” Tania Yuki, comScore’s senior director-video and cross-media products, said in a statement.

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