ComScore, Nielsen offer Facebook engagement metrics

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Reston, Va.—Digital marketing and measurement company comScore and media research company Nielsen Co. have both launched tools that measure the number of people who engage with brands and their products on Facebook. ComScore's tool allows companies to count the people that interact with their products on Facebook, assessing the use of Facebook's “like” feature as well as what viewers say on their own profile pages. Nielsen will begin a ratings service for online marketing campaigns on Facebook. Like comScore, Nielsen will measure “gross rating points” on Facebook, a combination of audience reach and frequency of impressions.
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