comScore, Solve Media form measurement partnership

Published on .

New York—Measurement company comScore Inc. and Solve Media, a performance-based online advertising company, announced a partnership to offer Native Insights research. Native Insights is a new research service that measures online advertising in a native manner, which means information is collected in the flow of a user's experience on the Web rather than by clicks and other standard online advertising metrics. The service has such features as survey targeting, brand lift research and creative optimization.
Most Popular
In this article: