New York—Condé Nast announced an alliance with Adobe to develop magazines for digital devices.
The company, which publishes The New Yorker and Wired, said one of the first products to come from the alliance is a magazine application built on the Adobe AIR runtime. Adobe AIR allows the development of content that is deployable on laptops, smart phones and e-readers.
Wired will be the first Condé Nast brand to use the technology.
“This is the next piece of the puzzle for developing our unique magazine content in a digitalized format that will drive the new devices that will hit the market in 2010,” Charles H. Townsend, president-CEO of Condé Nast, said in a statement.
Conde Nast, which also owns the Fairchild Fashion Group (publisher of WWD), said it is also working with Hewlett-Packard Co. to create a color e-reader that offers greater opportunities for advertising messages.