Constant Contact adds event marketing tools

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Waltham, Mass.—Constant Contact, which began as an e-newsletter service for small and midsize businesses, continues to build out its multichannel marketing capabilities with new features in support of its event management module.

The company has integrated Google Checkout, which offers Google's online payment processing service, within the Constant Contact event management tool; an attendee module for posting registrants on an event's landing page; a donation option for nonprofit groups seeking contributions; and access to a selection of promotional products to support booth interactions.

Constant Contact said it is offering free coaching in support of the new capabilities.

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