Constant Contact adds social sharing to e-mail platform

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Waltham, Mass.—E-mail marketing company Constant Contact has added features to its platform that integrate with Facebook, LinkedIn and Twitter.

The new features include share buttons that allow users to add social media links to the headers of their e-mail newsletters; a Facebook Like button, allowing recipients to vote on a campaign with their Facebook colleagues; a Tweet button, allowing for the retweeting of a message without having to leave the e-mail application; and a Share This function for one-click postings of e-mails, surveys and events on Facebook, LinkedIn and Twitter.

Earlier this summer, Constant Contact acquired NutshellMail, whose technology collects and organizes messages and activity from social networks, and delivers them in an e-mail “snapshot.”

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