Constant Contact buys social CRM company

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Waltham, Mass.—Constant Contact, which began as an e-newsletter service for small- and midsize businesses, continues to expand its multichannel marketing capabilities with the acquisition of social-media CRM company Bantam Live.

The $15 million all-cash deal for the New York-based Bantam Live will provide Constant Contact with a customer relationship management process that compiles data from social media interactions, as well as from clicks, e-mail opens, survey responses and event participation, the company said.

Through acquisitions over the past year, Constant Contact has added social media monitoring, a survey tool, API integration with sales lead applications and a feature for promoting and managing live events.

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