Constant Contact introduces digital coupons

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Waltham, Mass.—Marketing technology company Constant Contact has launched digital coupons to enhance the marketing offers of small-to-midsize businesses. Businesses can track the number of coupon claims, how and where the claims were shared and when they were redeemed. Also, companies can see which claims came from new customers and where those customers found the promotion, Constant Contact said in a statement. Constant Contact's digital coupons are expected to complement the company's year-old partnership with SaveLocal, a Groupon-like daily-deals company that sends deals to a company's customers and Facebook followers along with an incentive to share the deals with their network.
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