Waltham, Mass.—Constant Contact has upgraded its contact management, file storing services and mobile marketing features for small-to-midsize companies.
The company's contact management and reporting tools have been combined into the Constant Contact marketing suite, integrating contacts gleaned from emails, events and social media with the marketing tools used to reach them. Also new is a “did not open” email report to retarget customers who have not been engaging with a brand.
Constant Contact's MyLibrary image and document-storing feature now allows marketers to upload into their accounts Microsoft Word, PowerPoint and Excel documents in addition to PDF and image files. MyLibrary also features a mobile app to view, email or upload documents from iOS and Android mobile devices.