Consultancy gets mobile

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Semax Wireless Inc.’s technology goes where cable cannot. But the San Diego-based vendor needed help getting coverage of a different kindthe kind that would get its corporate message out to the wireless industry.

The company hired Palo Alto, Calif.-based MobileWeek, a mobile and wireless consulting, marketing and research firm co-founded last month by wireless analyst and marketing veteran David Hayden.

MobileWeek worked with Semax to get media exposure for its product, a wireless modem that provides access to telephone lines in remote areas, said Stefan Scheinert, Semaxs chief technology officer. The company placed ads in wireless trade publications and got coverage in the Wall Street Reporter and Yahoo Finance Vision, Yahoos online TV network.

Drumming up business in the wireless world isnt an easy task these days. "Theres a little bit of nuclear winter in the wireless market right now, but were expecting things to turn around by the middle of the next year," Hayden said.

MobileWeek will work with companies including vendors like Semax, as well as companies looking to incorporate wireless technologies into their marketing. The 12-person companys goal is to distinguish itself by providing specific market research reports rather than general bromides, Hayden said.

"What were finding in both large public companies and start-ups is a strong need for a company that really understands the mobile and wireless value chain," he said.

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