Content Marketing Awards: Blog: Runner-up: General Electric Co.

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General Electric Co.'s Intelligent Platforms blog offers readers a broad look at the issues and trends affecting manufacturing and infrastructure. Content includes posts by a team of almost two dozen contributors, who write about everything from mobility and workforce enablement to moving industrial data to the cloud. The tone of the posts is friendly and conversational. The contributors have personalities, and their voices blend seamlessly into the overarching discussion. The blog integrates well with other channels—including a video series, podcasts and webinar announcements—and makes social sharing easy. The overall look and feel of the site is sophisticated, clean and consistent with the GE brand. Navigation is simple and straightforward, just the way it should be to help readers access lots of content that will help them think intelligently about their industry.
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