Convera launches vertical search tool

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Vienna, Va.—Convera Corp., a search technology company, launched the beta version of a new tool for publishers on Tuesday that enables them to manage and refine vertical search engine capabilities.

Called the Publisher Control Panel, the new tool helps print and online publishers build and refine white lists; index proprietary content; fine-tune the relevancy of search results; and learn insights from crawl and traffic reports. Publisher Control Panel is available for customers of Convera’s hosted vertical search service that provides a customized search engine for content publishers serving professional markets.

The company said upcoming features would include site advertising management; the capability to boost the ranking of the content based on time, popularity, authority and the relevance of individual sites; analytics tools; and the capability to customize the look and feel of the user interface.

—Carol Krol

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