New York—Creative agency Conversation, New York, announced a rebranding effort called “The New Traditional Agency.”
The program includes a revamped website, social media communications and an agency restructuring. As part of the rebranding, Conversation has formed two new units: business operations and production.
Mimi Lin, previously director of special projects, was named director of business operations. Eric Drumm, previously client services manager, was named production supervisor. The relaunched website is at www.convoagency.com.