CoolSavings CEO sees hot b-to-b market

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Hewlett-Packard, Dell Computer Corp., Office Depot and Staples are already consumer clients of CoolSavings Inc., but Matthew Moog sees even more potential in the b-to-b side of the equation.

In late November, Moog’s organization introduced its CoolSavings Coupon Technology brand, aimed at marketers at smaller companies.

For a $10,000 set-up fee and $5,000 a month, CoolSavings will provide marketers with software and services to distribute Web-based, one-time-use coupons to customers and prospects. CoolSavings can get a company’s data-gathering operations up to speed in less than 72 hours, Moog said.

CoolSavings is marketing its latest product offering to retailers, manufacturers and advertising agencies with the message that coupons are a way to get customers to begin an e-mail dialogue. Many manufacturers already use CoolSavings Coupon Technology to reach reseller channels, Moog said.

"With the anthrax scare, we have seen an incredible shift in attitude by traditional direct marketers when it comes to mail versus e-mail,’’ Moog said. "There is now widespread recognition that leading postal mail with e-mail is a good way to make sure the mail gets opened. But you’ve got to be able to do what’s required for one-to-one, personalized CRM online in order to generate e-mail/postal campaigns. We’ve looked at what’s required, and built technology toward this goal."

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