Coremetrics launches tool to personalize display advertising

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San Mateo, Calif.—Digital marketing optimization company Coremetrics has released AdTarget, a platform that enables businesses to better serve up customized display ads based on Web site visitor behavior.

AdTarget optimizes ad relevancy by defining specific audience segments using detailed visitor activity data, according to Coremetrics. In launching AdTarget, the company has partnered with such ad-solution providers as AudienceScience, ChoiceStream, Dotomi, OpenX, and [X+1].

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