What it costs to build a rich email service

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Crane's Small Restrooms Median Price High Low
$28,200 $150,000 $8,000

Company profile:Crane's Small Restrooms is a weekly publication about fixtures for public bathrooms, with an audience of business owners, maintenance staff and building managers. It has an advertising base including makers of faucets, paper-towel dispensers and industrial mirrors.

CSR already has a Web site but would like to create a value-add for it. Currently subscribers can buy a one-page daily newsletter, which is delivered via fax. CSR wants to push this with graphics in a rich e-mail format.


  • Consulting for a QuarkXpress to rich e-mail conversion on a Win95 platform
  • Training for the CSR staff
  • A custom CD-ROM with a rich e-mail-enabled version of Netscape for Mac/95/NT linked to CSR as a start-up page
  • A transaction-enabled subscription page to add to the CSR site
  • A page with subscription info
  • A page with a sample issue
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