Covario buys Netconcepts

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San Diego, Calif.—Covario Inc., which specializes in automated search-engine optimization, has acquired Netconcepts, a company that offers complementary automated SEO technology.

Covario will integrate Netconcepts’ GravityStream technology into its own SEO consulting practice and Organic Search Insight software. It said its analytics and reporting technology would be augmented by Netconcepts’ tools allowing marketers to make improvements based on those analytics.

Financial terms of the deal were not disclosed.

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