Covario spins off SEO, social technology division

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San Diego—Search marketing agency Covario Inc., with roots in search optimization automation, has spun off its technology team into a new business unit that will focus on SEO automation tools, while leaving Covario to concentrate on agency-specific tasks. Covario's new Rio SEO division will aim its lineup of search and social marketing products toward in-house SEO managers, as well as search marketing practitioners at digital agencies other than Covario, the company said. Covario's existing search marketing tools, to be offered through the new Rio SEO unit, include Rio SEO Search Analytics recommendations tool, Rio SEO Website Optimizer for content management, Rio SEO Mobile Site Builder for building Web pages for mobile devices, and Rio SEO Social Analytics tracking and workflow solution.
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