Covario taps Kropp to head client strategies, project management

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San Diego—Search marketing agency Covario Inc. has named Matt Kropp senior VP-global client strategies and project management. While this is a new title at Covario, it fills a role previously served by Jeff Johnson, who last month was named co-CEO of the agency along with Mike Gullaksen. In that announcement, Covario founder Russ Mann moved from CEO to the role of chairman. Previously Kropp served as VP-global client strategies at Covario. Prior to joining Covario in 2010 Kropp was managing director of digital marketing agency iCrossing, Chicago. He will be based in Chicago.

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