Crain’s BtoB Magazine and Nielsen’s SRDS Announce Plans For Online Direct Marketing List Service

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Steve Davis, VP/Group Publisher, SRDS/The Nielsen Company
(646) 654-8463

Bob Felsenthal, Publisher, Crain’s BtoB Magazine
(212) 210-0262

New York
, June 2, 2008 – Crain’s BtoB Magazine and The Nielsen Company’s SRDS today announced the launch of a direct marketing list search tool designed for btob marketers, available through The new search tool, BtoB’s Direct Marketing List Search, is free to BtoB subscribers and delivers access to SRDS’s continuously updated database of more than 20,000 btob datacards.
BtoB Magazine is the leading provider of business-to-business marketing news, analysis and insight, and SRDS is the leading provider of list data and media rates to direct marketers and list brokers. Their partnership delivers access to SRDS’s complete list database with unique search functionality, via an established editorial channel, BtoB Magazine.
“Direct Marketing continues to be an integral part of the btob marketer’s media mix, and more than 75% of our audience are responsible for direct marketing activities for their company,” said Bob Felsenthal, Publisher, BtoB Magazine. “We want to help our users understand and research the many choices available in list rental. Providing access to SRDS data does just that.”
“For more than 35 years, SRDS has been the tool of choice for list brokers and direct marketing
agencies. This relationship with BtoB Magazine is a simple, integrated way to offer outstanding list data and targeted search to btob marketers already engaged in the robust content of BtoB
Magazine,” said Steve Davis, VP/Group Publisher, SRDS. “SRDS’s list manager and owner clients also benefit from the ‘long-tail’ impact of this initiative, as it builds awareness of their lists among marketers who conduct list research only occasionally.”

About Crain’s BtoB Magazine
BtoB, the magazine for marketing strategists, is the only publication dedicated to all disciplines of
business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best
practice case studies, research, and analysis senior marketers need to develop a winning integrated marketing strategy. BtoB is published by Crain Communications Inc., publisher of over 30 business publications.

About SRDS (Standard Rate & Data Service)
SRDS is the leading provider of media rates and data, connecting buyers and sellers through services that offer comprehensive coverage of all media (magazines, newspapers, broadcast, direct marketing, online and out-of-home). SRDS offers a full portfolio of list research services to the direct marketing industry, serving as the connection between those who use and those who rent lists. Thousands of subscribers in the direct marketing industry, including list brokers, managers, marketers and agencies, rely on SRDS services to make list decisions every day. SRDS is owned by The Nielsen Company.

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit,

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