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Who: David Lubars What: Chairman-chief creative officer Where: BBDO North America, New York Why: Lubars was hired in 2004 to lead BBDO North America and oversee its creative strategy. He was previously president of Fallon Worldwide and executive creative director of Fallon North America. He has won numerous awards, including the Grand Prix at Cannes.

Who: Bob Pullam What: Group creative director Where: AKQA, San Francisco Why: Pullam oversees creative work for AKQA’s b-to-b clients, including palmOne and Visa.

Who: Thomas Rentschler What: Executive creative director Where: HSR Business to Business, Cincinnati Why: Rentschler leads creative work for clients including Kodak Professional, Eclipse Aviation, Hobart and Makino.

Who: Steve Simpson What: Partner-creative director Where: Goodby, Silverstein, San Francisco Why: Simpson designed award-winning "Change+HP" campaign for Hewlett-Packard Co.

Who: Chris Wall What: Senior partner and co-creative director Where: Ogilvy & Mather, New York. Why: Wall oversees the agency’s award-winning b-to-b work, including efforts for IBM Corp., FM Global, DHL and American Express (see profile, p. 24).

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