Credit Suisse taps Euro RSCG for $20 million ad campaign

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Zurich--Credit Suisse Group has tapped Euro RSCG Worldwide Inc. to create a $20 million global advertising campaign, the investment bank's first since 1997. The campaign will tout its investment banking subsidiary, Credit Suisse First Boston Corp., as well as its financial advisory subsidiary, Credit Suisse Asset Management. Euro RSCG is a subsidiary of Paris-based Havas Advertising.
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