Los Angeles—Web site management technology company CrownPeak on Thursday released a product to track and change the content in banner ads running on external Web sites, as well as landing pages to which those ads link.
The new CrownPeak Banner Ad Content Manager is a feature of CrownPeak’s Landing Page Management solutions. It enables marketers and agencies to change creative and content on external Adobe Flash-based banner ads for campaign and testing purposes; those possible changes include text, images, calls to action and offers across multiple Web sites, search marketing campaigns and microsites.
An update to a banner advertisement also can change the headline or any component of the landing page to which that advertisement links. Reports can be produced on conversions and metrics to determine the optimum message, according to the company.