Custom Publishing Council launches corporate membership program

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New York—Looking to capitalize on the growth in custom content produced directly by marketers, the Custom Publishing Council, a trade association for custom media, announced Thursday that it has created a corporate membership program.

The new program allows companies, associations and nonprofit organizations that produce custom media in-house to join the CPC. The CPC was founded in 1999 and currently has 90 members. “As more and more marketing dollars are spent on custom media programs, it is beneficial for all custom content professionals—whether the content is created internally or externally—to leverage the resources of our organization,” CPC Executive Director Lori Rosen said in a statement.

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