Cut to the Chase: Clarizen, San Mateo

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Company: Clarizen, San Mateo, Calif. Agency: In-house Market: IT, project managers Quick chase: Have you ever gotten so frustrated trying to manage a project that you planted your face on your computer's keyboard? Clarizen cleverly captures that suffering in both the banner and on the landing page of its ad for its online project management software with the image of a man who's having a moment. It's fair game to dramatize a problem so long as you step forward with a solution, which Clarizen does on a well-designed landing page by spelling out the advantages its software has over attempting to manage a project in a spreadsheet. Clarizen drives response on both the banner and the landing page by inviting visitors to register for a free, 30-day trial of its product. Clue: Our only nit is that the various screen images of the software on the landing page are fuzzy in an otherwise sharp execution.
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