Cut to the Chase: HP's print ad

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HEWLETT-PACKARD CO. Agency: McCann Erickson, San Francisco So that's how they do that? HP takes readers behind the scenes to get a sense of how Dreamworks animators create their endearing characters. On the screen of an HP workstation, animator Rex Grignon displays a series of human smiles that will serve as the basis of the grin for Alex, the lion from “Madagascar 3.” As the copy explains, the workstation allows the animation team to “design, revise and render character expressions faster than ever.” The stage is engagingly set with the animator's guitar in the corner and colorful kites suspended from the ceiling. Best of all, readers get to see the product at work. Ah, the creative life. Rating: 3.5 stars
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